Chennai. Automobile : Classic Legends Pvt Ltd is working to revive the iconic British motorcycle brand. Getting ready to launch an electric motorcycle under the BSA brand name. Classic Legend acquired the BSA brand in 2016.
Initially, Classic Legends had plans to revive the BSA brand with internal combustion engines, but BSA is now also gearing up to enter the electric motorcycle segment. A statement from Classic Legends said that the UK government has awarded the BSA a 4.6 million GBP grant as part of a low-carbon automotive initiative in the UK. With the latest grant, the company plans to revive the BSA motorcycle brand Has received another boost.
The grant was given to BSA Company by the UK Government’s Advanced Propulsion Center for the development of innovative zero emissions motorcycles. Classic Legends has already established a technical center at its base in Coventry, United Kingdom. The BSA company will also manufacture motorcycles with an internal combustion engine along with an electric motorcycle.
This is how BSA became an Indian brand from British
The Mahindra Group owns Classic Legends, which in 2016 acquired either the BSA company or the Birmingham Small Arms Company. Classic Legends manufactures and sells the revived modern classic Jawa motorcycles in India. BSA was originally established in 1861 to manufacture guns, and the brand’s metal factories were later changed to bicycles and then motorcycles. By the 1950s, it was the world’s largest motorcycle manufacturer, but ceased production after bankruptcy in the 1970s.
During the 1950s and 60s, along with Triumph, Norton and Royal Enfield, BSA was one of the most popular British motorcycle brands worldwide. While Royal Enfield closed its shop in the UK in the 50s, it continued to flourish in India, and is now an entirely Indian brand, owned by Eicher Motors, headquartered in Chennai. Norton Motorcycles was acquired by TVS Motor Company of India for GBP 16 million in 2020. Triumph is the only British brand whose ownership, heritage and manufacturing is still focused on its headquarters in Hinkley, UK.